About Doug

I'm a marketing executive with a solid track record of delivering superior top-line growth through the successful development, management & marketing of consumer products and services.

I bring a highly strategic approach to my work mixed with a healthy dose of pragmatism and an ability to execute at a very tactical level.

I have a natural talent for quickly developing high-trust relationships, leading cross-functional global teams and developing top talent.

My Core Competencies Include:

• New Product Development & Innovation
• Marketing & Growth Strategies
• Product Marketing & Management
• P&L Management
• People Leadership
• Digital / Internet Marketing & e-commerce
• Direct Marketing
• Multichannel Marketing (telesales, print, digital)
• Marketing Analytics & Investment Optimization
• Subscription-based business models

Areas I'm Currently Most Excited About:

• Using game mechanics in marketing - especially on the loyalty side
• Persuasive user design on the Web
• Behavioral economics & the micro-forces that exert tremendous influence on our behavior & decisions
• How anytime/anywhere access to information & social networks is changing how consumers move through the purchase cycle (awareness > interest > research> action)
• Why my son Noah has suddenly fallen out of love with Elmo - they had such a tight bond