Innoviation via other worlds: a tool for generating powerful ideas for your business

I'm not quite referring to Mars or Pluto when I say "other worlds". Although, there is no doubt that even a few seconds of stargazing can inspire & fuel your innovation efforts.By "other worlds" I'm talking a little closer to home than Mars or Pluto. What I am referring to is a great framework for innovation in which we explore...

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Innoviation via other worlds: a tool for generating powerful ideas for your business

I'm not quite referring to Mars or Pluto when I say "other worlds". Although, there is no doubt that even a few seconds of stargazing can inspire & fuel your innovation efforts.By "other worlds" I'm talking a little closer to home than Mars or Pluto. What I am referring to is a great framework for innovation in which we explore...

read more

Marketing & the 5 W's: a framework for marketing innovation

In my prior post I introduced the wonders of the 5 W's, and how you could benefit from utilizing this foundation of journalism in your efforts to innovate & develop potent marketing strategies. In this post I provide a peak into one of several dozen 5W's frameworks you can use to turbo-charge your marketing efforts.5 W's Consumer Journey Framework This framework provides you with a powerful tool for generating a rich inventory...

read more

Marketing & the 5 W's: a framework for marketing innovation

In my prior post I introduced the wonders of the 5 W's, and how you could benefit from utilizing this foundation of journalism in your efforts to innovate & develop potent marketing strategies. In this post I provide a peak into one of several dozen 5W's frameworks you can use to turbo-charge your marketing efforts.5 W's Consumer Journey Framework This framework provides you with a powerful tool for generating a rich inventory...

read more