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About Me
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- Doug Goldstein, Chief Blogger
- Marketing leader & Wharton MBA with expertise in marketing strategy, product development & innovation
Popular Posts
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I've found this framework to be immensely helpful to me throughout my career. Particularly during those fire-fighting, short-term focus...
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Abraham Maslow , the psychologist from Brooklyn who is famous for his 'hierarchy of human needs' has contributed more to the discipl... -
While there are many ways to harness the power of segmentation, one of the broadest and most valuable applications is for designing your mar...
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I've found this framework to be immensely helpful to me throughout my career. Particularly during those fire-fighting, short-term focus...
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In my prior post I introduced the wonders of the 5 W's , and how you could benefit from utilizing this foundation of journalism in your...
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" Influence: The Psychology of Persuasion " is one of my favorite business books of all time. As someone who has always been fa...
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As I always say, if you can't beat 'em, re-publish 'em - with the proper sourcing, of course :) With a career that has focuse...
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My love for the 5Ws was professed (or at least implied) in a prior post , proving that I am not afraid to express my deep affection for abst...
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