Want to develop great new products? Ask and ye shall receive...

As I always say, if you can't beat 'em, re-publish 'em - with the proper sourcing, of course :)   With a career that has focused deeply on product (management, marketing, development), I'd like to think I'm quite the connoisseur of the finest of writings on such topics.  Below is a terrific set of questions for getting you out...

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Strategic Marketing Framework to print out & hang on your wall at work

I've found this framework to be immensely helpful to me throughout my career.  Particularly during those fire-fighting, short-term focused periods of work that we all experience from time to time, this framework has always helped me to reorient myself & recalibrate.      There's a lot more to come with the framework...

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What is customer segmentation?

Like so many buzz words in business & marketing, "customer segmentation" is one of those terms that is interpreted by folks to mean many different types of things. If the word "segmentation" were blurted out in a room of 20 business people, chances are it would conger up 20 different images. So what is customer segmentation, and how...

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An ode to Robert Cialdini... and another tool to print out & tape to your wall (or clip to your fridge at home)

"Influence: The Psychology of Persuasion" is one of my favorite business books of all time.  As someone who has always been fascinated by those factors that most influence behavior & decision-making, I'm naturally interested in the "art of persuasion".  Not to mention the little fact that persuasion, done well and through...

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Another framework to print out and put on your wall at work

Akin Arikan, author of Multichannel Marketing: Metrics and Methods for On and Offline Success, did a beautiful job grafting a digital/web 2.0 layer onto my strategic marketing framework. (His terrific framework is just below) Also, I highly recommend you read his post describing his digital marketing framework so you can get a better...

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