Another framework to print out and put on your wall at work

Akin Arikan, author of Multichannel Marketing: Metrics and Methods for On and Offline Success, did a beautiful job grafting a digital/web 2.0 layer onto my strategic marketing framework. (His terrific framework is just below) Also, I highly recommend you read his post describing his digital marketing framework so you can get a better...

read more

Strategic Marketing Framework to print out & hang on your wall at work

I've found this framework to be immensely helpful to me throughout my career.  Particularly during those fire-fighting, short-term focused periods of work that we all experience from time to time, this framework has always helped me to reorient myself & recalibrate.      There's a lot more to come with the framework...

read more

Using segmentation to develop your marketing strategy

While there are many ways to harness the power of segmentation, one of the broadest and most valuable applications is for designing your marketing strategy – a strategy that clearly defines who you’re targeting, what you’re going to offer them, where you’re going to reach them, and how you’re going to sell them on your product & brand.The...

read more

Using segmentation to develop your marketing strategy

While there are many ways to harness the power of segmentation, one of the broadest and most valuable applications is for designing your marketing strategy – a strategy that clearly defines who you’re targeting, what you’re going to offer them, where you’re going to reach them, and how you’re going to sell them on your product & brand.The...

read more

Snapshot of some of my favorite business books

So I was in my office today and my Droid was nudging me to take a quick snapshot of a stunning view of some of my favorite business books... it's so hard to say no to a Droid... -------...

read more

Search Engine Optimization for Dummies and Dummy-Impersonators

This post is for those of you who see the acronym SEO and feel your throat tighten, your palms begin to sweat, and think to yourself, "ughhh, I know we need this SEO stuff for or to our website, I only wish I knew what SEO stood for!.." (And no, you're far from a dummy if you find SEO confusing - I used this title purely to help my Google...

read more

Search Engine Optimization for Dummies and Dummy-Impersonators

This post is for those of you who see the acronym SEO and feel your throat tighten, your palms begin to sweat, and think to yourself, "ughhh, I know we need this SEO stuff for or to our website, I only wish I knew what SEO stood for!.." (And no, you're far from a dummy if you find SEO confusing - I used this title purely to help my Google...

read more

"Would you like a coke with your product-sandwich?"

How many times have you been asked the above question at your local wine store?"Huh?" you say.... okay, so maybe you weren't asked the question explicitly... instead it was embedded in the array of differently priced wines displayed throughout the shop.For those of you who, like me, know little about wine, when was the last time you went...

read more

"Would you like a coke with your product-sandwich?"

How many times have you been asked the above question at your local wine store?"Huh?" you say.... okay, so maybe you weren't asked the question explicitly... instead it was embedded in the array of differently priced wines displayed throughout the shop.For those of you who, like me, know little about wine, when was the last time you went...

read more

Reduce customer churn using the 5W's Tool

My love for the 5Ws was professed (or at least implied) in a prior post, proving that I am not afraid to express my deep affection for abstract concepts - luckily I have a very understanding wife. So here we go again, another ode to the 5Ws, one of the simplest yet most powerful ways to generate ideas to improve your business.Let's kick things...

read more

Using the 5Ws to reduce customer churn

My love for the 5Ws was professed (or at least implied) in a prior post, proving that I am not afraid to express my deep affection for abstract concepts - luckily I have a very understanding wife. So here we go again, another ode to the 5Ws, one of the simplest yet most powerful ways to generate ideas to improve your business.Let's kick things...

read more