Your product's lemming factor: are you following your competitors off a cliff?

I have seen it happen time & time again... and it always reminds me of the psychology of crowds, and how the individuals within the crowds assume their fellow crowd-members know something they don't know. So the individual continues to follow the crowd, all the while not realizing that the crowd is often an amalgam of equally confused...

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Your product's lemming factor: are you following your competitors off a cliff?

I have seen it happen time & time again... and it always reminds me of the psychology of crowds, and how the individuals within the crowds assume their fellow crowd-members know something they don't know. So the individual continues to follow the crowd, all the while not realizing that the crowd is often an amalgam of equally confused...

read more

How watching Seinfeld can help you become more innovative

"Did you ever wonder why...?"The above phrase captures the thematic brilliance of Seinfeld, both the show as well as the comedian. In addition to providing a foundation for Seinfeld's comedy, it also serves as a framework for exploring the world with more innovative eyes.One of the core premises of this famous "Seinfeldian" phrase is the...

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How watching Seinfeld can help you become more innovative

"Did you ever wonder why...?"The above phrase captures the thematic brilliance of Seinfeld, both the show as well as the comedian. In addition to providing a foundation for Seinfeld's comedy, it also serves as a framework for exploring the world with more innovative eyes.One of the core premises of this famous "Seinfeldian" phrase is the...

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How to spur innovation using Maslow's hierarchy of needs

Abraham Maslow, the psychologist from Brooklyn who is famous for his 'hierarchy of human needs' has contributed more to the discipline of marketing than he ever would have probably imagined. Mind you, Maslow probably spent little if any time contemplating marketing so he likely would have been ambivalent towards his contribution.Regardless...

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How to spur innovation using Maslow's hierarchy of needs

Abraham Maslow, the psychologist from Brooklyn who is famous for his 'hierarchy of human needs' has contributed more to the discipline of marketing than he ever would have probably imagined. Mind you, Maslow probably spent little if any time contemplating marketing so he likely would have been ambivalent towards his contribution.Regardless...

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Enhance your innovation by tapping your product's value-creation web

In the continuous search for innovation and creating more value for your customers and shareholders (and hopefully for society too), it's important that you have a good understanding of your product's value-creation web (aka "value web").A product's value web is simply an assessment of all of those people, services, products, companies and...

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Enhance your innovation by tapping your product's value-creation web

In the continuous search for innovation and creating more value for your customers and shareholders (and hopefully for society too), it's important that you have a good understanding of your product's value-creation web (aka "value web").A product's value web is simply an assessment of all of those people, services, products, companies and...

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Improve your marcom by becoming mindful of messages that hit you in the gut!

One of the most powerful pieces of communication I have ever laid my eyes upon was not the brainchild of the hot, new Madison Avenue agency... nor the creative genius of an underground, esoteric Parisian artist. It was the creation of a couple of public school teachers and their students. It sat on display in the entry hall of their school...

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Improve your marcom by becoming mindful of messages that hit you in the gut!

One of the most powerful pieces of communication I have ever laid my eyes upon was not the brainchild of the hot, new Madison Avenue agency... nor the creative genius of an underground, esoteric Parisian artist. It was the creation of a couple of public school teachers and their students. It sat on display in the entry hall of their school...

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Use your customer's language so they can HEAR you

"... all I need is some cigarettes, a little food, and my HBO..." -Anonymous gentleman on downtown #1 train, NYC Well you certainly have to respect a guy who knows exactly what he wants. I wish I had his level of clarity...I heard the above quote on the 2 train this morning during my work commute down to the World Financial...

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Wilton Stentz, the Yoda of online marketing...

All marketers know how important successful communication is - whether you're trying to build brand awareness, maintain the loyalty of an existing customer base, or influence key decision makers at work.The Law of AssociationWhile there are several core 'laws' that underlie successful communications, few are as crucial and as powerful as...

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